Be creative

You'll always find a way

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Empowering you to attain your goals and thrive as your ideal self is what life coaching is all about.
For over three years, I have been coaching my clients to live happier and healthier lives.

About me

I am not like other life coaches.

I did not start in a successful corporate career and one day find myself wondering how I had allowed myself to be swept along fulfilling the high expectations of others while slaving away at a superficial 9-to-5 flat-pack life that was leaving me feeling exceedingly lost, angry and burnt out.

Okay, a bit of a sweeping generalisation.

But do a Google search and you will most likely run into a life coach who started out this way.

They called bullshit on where their lives were taking them, worked their socks off changing their situation and then became a life coach… telling you the story of how they started in a successful corporate career, so on and so forth.

Why am I not your average life coach?

I did not start mid-career or with a mid-life crisis.

I called bullshit on where my life was taking me before I had even learned how to read or write.

My home life and conception of ever having a conventional life was torn to pieces on day one.

The first memory I have is of my parents furiously dissolving their marriage.

I come from an extremely broken family and I didn’t exactly have the most affluent of upbringings.

Growing up was a continually difficult and testing situation that gave me a huge heads-up about many of life’s challenges and how complex people can be.

I really have spent my whole life self-coaching myself to be a better person.

I didn’t have much of a choice in the matter.

It was either… do nothing and go insane from being miserable or do a lot of grinding to grow into exactly the wonderful person I wanted to be and create a better life for myself while I did it.

And that process of self-improvement, while greatly developed, is still ongoing.

I’m not perfect, I don’t claim to have all the answers, I still have bad days and I absolutely still screw up!

Don’t expect a life coach who wears a fancy suit or who makes outlandish promises.

Do expect a ridiculous sense of humour and a mind that never stops.

While my head is often up in the clouds, I’m still very much down to earth.

I’m relentlessly resourceful and spontaneously coach with who I have to work with in the here and the now.

Everyone is different and every client comes with different needs and goals, so I always adjust my approach accordingly.

I’m very much my own person, very straight-talking, a bit rough and ready around the edges and most definitely never shy away from a challenge!

Oh, and I love to put people through their paces, so expect me to question EVERYTHING.

My affinity for questioning the conventional, breaking free from complacency, problem solving with creativity, implementing quirky solutions, persevering through hardships and helping others to do likewise is central to who I am as a person.

Who am I?

I’m the person who tells you to BE YOU, to send fear packing and to not let your particular set of circumstances ever prevent you from living the life you want to live.

Most of all, I am a person who is especially dubious towards the one-size-fits-all life course we are all encouraged to blindly follow… because I’ve seen how badly it can all go wrong when all you do is obediently and blindly toe the line!

So I don’t.

I get creative and I make my own way through life.

And, most important of all, I never, ever give up.

Never have and never will.

That’s a promise!

Want to join me?

I built my own education

It's how my life coaching got started...

See my self-declared master's degree

Why I'm a life coach


Whenever I see someone get kicked down, give up on themselves or not live up to their potential, it hurts me.

When was the last time you felt like there was something you could not do, either because you lacked the knowledge or the self-confidence, or both?

I used to feel like that about EVERYTHING.

My self-esteem was greatly traumatized by my home life falling apart at an early age and when you don’t feel like there is a secure home life that has got your back it makes everything harder!

I struggled when I was at school. I just never felt like I was good enough and the attitude I got from a lot of my teachers was that I would never amount to much.

I became very withdrawn and I increasingly fell behind in all of my studies.

I was already in a lot of pain, but the more I fell behind in my studies, the more my pain turned into anger.

It was the type of anger that would have gone on to become a very destructive force in my life, had I let it fester and grow.

But one of the great things about being withdrawn is it gives you an awful lot of time to become acquainted with how your mind works.

You also spend a lot of time daydreaming… and the more you daydream, the more creative you become.

Creativity is not just a skill assigned to the artists, everyone is and can be increasingly more creative.

An act of creativity can be something as grand as writing a novel or it can be as simple as changing your mind about what you’re going to have for dinner.

When you change your mind you are literally getting creative with your brain because you are reshaping the physical structure of the 1.5kg clump of neurons inside your skull.

Changing your mind is a remarkable ability because, if you can change the way you think about something, you can change ANYTHING about yourself.

That’s how you cultivate a growth mindset.

That’s how you enact positive change.

And that’s exactly what I did.

I accepted that I was not happy and I got to work changing my emotional state by changing my mind about how I was going to use my emotions.

As I grew into a teenager, I taught myself to transform my anger into fuel.

Fuel that I used for focus. Fuel that I used for persevering. Fuel that I used for courage. Fuel that I used to get my shit together… and by the time I left school at the age of 16, I had caught up in all my studies.

Best of all, I had cultivated an unlimited source of grit to keep propelling myself onto bigger and better things, which is exactly what I have continued to do.

When you’re hurting so much you won’t let anything stop you from achieving the goals you have your sights set on, personal fears and insecurities become much less important.

I took a calamitous negative that was eating away at my life and I turned it into a resounding positive that continues to nourish my life.

My pain became anger.

Then my anger became passion.

And my passion is why I’m a life coach.

I know what it is to feel like you are good enough or that you will never amount to anything.

And I know how to go about cultivating the strength and knowledge necessary for overcoming the personal fears and insecurities that can prevent us from being our ideal selves.

Whenever I see someone get kicked down, give up on themselves or not live up to their potential it connects back to pain I experienced when I thought I was not good enough.

It’s painful for me to watch, every single time, and I won’t stand for it!

So let’s get creative, let’s change things for the better and let’s get you to where you want to be in life.

Ready to start changing your mind?

"Pete is the most motivated individual I have ever had the pleasure to meet. Not only is he incredibly driven but his desire for success overflows to the point that he will encourage the success of those around him."

- Tim B.

How I got started as a life coach

Life coaching was never on my career radar.

I didn’t even realise it was a full-fledged profession until I had to conduct some coaching back in 2017, as part of the Leadership and Management concentration of my self-directed master’s portfolio.

For one of the assignments, I had to reach out to a group of random people, help them figure out a desired change they wanted to bring about in their lives, assist them in putting together a workable plan and then coach them through the transition of bringing their desired change into actuality.

That assignment proved to be a surprisingly positive experience, for me and for them.

I succeeded in helping my clients bring about their desired changes, I received much favourable feedback about my personable approach and I was incredibly surprised with how easily I took to the coaching process.

It wasn’t until I started learning about coaching and doing coaching with others that I realised self-coaching was an actual thing I had been doing on myself all my life!

Anyhow, based upon the positive experience of my first batch of coaching, I decided to carry it on, both as an additional income stream and as a practical element of my postgrad studies.

By this time, I had already invested a great deal of time into my Leadership and Management studies. I pulled all this learning together, determined where there were still gaps in my understanding and then redesigned my master’s portfolio to include a strong focus on coaching.

From this process I branched out into the field of Positive Psychology, which is an academic field that studies the positive aspects of individual and societal human existence in order to ascertain what behaviours and mindsets create the “good life”… and how we can then use that knowledge to live flourishing and fulfilling lives.

Becoming accustomed with Positive Psychology was a real game changer because it enabled me to understand the science and practicalities of successful personal development.

Furthermore, the advantage of actively life coaching alongside my studies meant that I was able to practice what I was learning; as well as to further experiment and refine my coaching approach.

Not Your Average Life Coach – which comprises the entirety of my life coaching practice and this website that I built – ended up being the final project for my Leadership and Management concentration.

I grown to love coaching and I now realise that my sense of fulfillment as a person comes from helping others to live happier and healthier lives.

I'm far more than just another life coach...

Go to my personal website